Survey Builder

One question or a full survey, on every collector

Build multi-question surveys with follow-up reasons, voice answers, contact fields and answer-based logic - then put the same survey on tablets, QR codes, links, email, SMS and phone calls. PXP AI Agent can draft it for you.

PXP survey builder with the list of survey elements on the left, a smiley scale question being edited in the middle and its answer flow rule below
Best for
After a purchase or orderAfter a phone callEventsEmployee pulse checksService recovery follow-upCollecting contact detailsVisitors who speak different languages

One tap or a full survey

Ask as much as the moment allows

A smiley terminal at a washroom door should take one tap. A tablet at reception, a QR code at the table or an email after a purchase can ask more. The survey builder covers both, on the same platform and the same dashboard.

One tap

A single question on a smiley terminal, answered in a second at the exit or washroom.

RateDone

A short survey with logic

A rating, the reasons behind it, a comment and contact details - each person only sees what applies to them.

RateWhyCommentThanks

The same survey on every channel

Attach one survey to tablets, QR codes, links, email, SMS, website widgets or phone calls.

Build onceUse anywhere

Question types

Everything a feedback survey needs, nothing it doesn't

Scale

A rating on 3, 5, 7, 10 or 11 points, shown as numbers or as smiley faces.

Categorical

Pick one or several from a list, such as “Which department did you visit?”

Why

The reasons behind a rating, such as Staff or Wait time, shown as a list or chips with icons.

Open comment

A free text box, optional or required.

Voice & Text

People speak their answer or type it - a voice answer arrives as text.

Respondent info

Name, email, mobile, company or a custom field, for follow-up and service recovery.

Statements

Text with no answer: an intro, instructions, a section heading or a thank-you.

Multiple selection

Let people pick more than one answer on a Categorical or Why question, with a minimum and maximum.

Picture choices

In the visual style, reasons appear as icon tiles or rows that read at a glance in any language.

Logic without complexity

Each person only sees the questions that apply to them

Any question can have a Show when rule based on earlier answers. Ask “What could we do better?” only of unhappy customers, “What did you like?” only of happy ones, and “Tell us more” only when someone picks Other. Combine conditions with all or any.

Finish with a different thank-you for each mood - so an unhappy customer reads an apology, not a cheerful “Thanks!”.

Survey builder showing a Tell us more comment with a Show when rule: shown when either Why question is answered Other
A happy customerRating, what they liked, a comment after Other, and a warm thank-you.
An unhappy customerThe same rating, what to improve, and an apology instead of a cheerful thanks.

Powered by PXP AI Agent

Describe what you want to learn. PXP AI Agent drafts the survey.

Tell PXP AI Agent what you need - “a short washroom survey that asks unhappy visitors why” - and it drafts the questions, follow-up whys, Show when rules and thank-you messages for you to review in the builder.

Ask PXP AI Agent to reword a question, add a follow-up, translate the survey or switch it on a touchpoint, and the change reaches every terminal, tablet and QR code without a site visit. Once answers arrive, PXP AI groups comments and voice transcripts by theme and sentiment, summarizes the survey report, and answers follow-up questions in plain language.

See PXP AI in the dashboard

Visual surveys

The same questions, with a visual style

Every survey can use the classic style or the visual style. The visual style puts your brand on a picture of the place, shows reasons as picture tiles, and lets people answer by voice, text or guided choices. Questions, logic and data stay exactly the same.

Branded scene and ratingYour brand on a picture of the place. Rate with faces or a 2, 5, 7 or 11-point slider, best on the left.
Picture choicesReasons as icon tiles or rows, so they read at a glance in any language.
Voice, Text or GuidedPeople choose how to answer; a voice answer appears as text, tagged by PXP AI as they talk.

Templates

Start from a template or from scratch

Nine templates come with their questions, intro and thank-you ready to go. Reword any question and delete the ones you don't need.

NPS SurveyOverall NPSCustomer Satisfaction (CSAT)Customer Satisfaction Product & ServiceStore Purchase SurveyOnline Purchase FeedbackEmployee SatisfactionEvent FeedbackIVR Survey
Create New Survey window listing From Scratch and templates such as NPS Survey, IVR Survey, Store Purchase Survey, Employee Satisfaction and Event Feedback

Look & feel

Make it look like your brand on every screen

Slides or One Pager

One question at a time, or the whole survey on one scrolling page.

Tap to advance

Turn off navigation arrows and the survey moves on with each tap - ideal on kiosks.

Themes and fonts

Ready-made themes from White to Midnight Blue, nine fonts, and your own colours with a contrast readout.

Smiley look

Classic, Soft or DashEye faces on rectangle, circle or squircle tiles, filled or outline.

Logo and progress bar

Show your logo on the first page or every page, with a progress bar along the top.

Translations

The same survey in other languages, from the Translation tab.

Every channel

Build once, attach the survey to any touchpoint

A survey goes live when a touchpoint uses it. For a QR code, widget or link you can switch to a different survey later, and the codes and links already handed out open the new one.

Tablet feedback app

Full surveys at reception, wards, cafés and washrooms.

Learn more

QR code & tap

Swap the survey behind a printed code without reprinting.

Learn more

Email

A survey link after a purchase, visit or appointment.

Learn more

SMS & WhatsApp

Survey invites by text after a delivery or service.

Learn more

Website & in-app

The survey in a widget on your site or app.

Learn more

Phone & IVR

Start from the IVR Survey template for post-call feedback.

Learn more

Responses & reports

See every answer, and the whole picture

The survey report shows how many people opened, started and completed the survey, and follows every answer from the rating to the reasons behind it. Rank the whys, read each person's answers and comments, and let PXP AI group them by theme.

To send each answer to your own systems as it arrives, use a webhook.

Response flow Why ranking Webhooks
See integrations
Survey report with completed, in progress and opened counts above a response flow from touchpoint to rating, reasons and department

FAQ

Survey builder questions, answered

Can Press'nXPress run a full survey, not just one question?

Yes. The survey builder creates multi-question surveys with scale, categorical and why questions, open comments, voice and text answers, contact fields and statements. Attach a survey to a tablet, QR code, link, email, SMS, website widget or phone touchpoint, while smiley terminals keep their one-tap question.

Does the survey builder support skip logic or branching?

Yes, with Show when rules. Any question, comment or thank-you can be shown only when earlier answers match, such as a rating of Dissatisfied or a reason of Other. Conditions can be combined with all or any. Each respondent only sees the questions that apply to them.

Can PXP AI Agent create or change a survey for me?

Yes. Describe what you want to learn and PXP AI Agent drafts the questions, follow-up whys, Show when rules and thank-you messages for you to review. You can also ask it to reword a question, add a follow-up or translate the survey, and changes reach every touchpoint without a site visit.

Can customers answer by voice?

Yes. A Voice & Text question lets people speak their answer or type it. Spoken answers are transcribed, so your team reads a comment instead of listening to a recording, and PXP AI groups them by theme and sentiment with the rest of the feedback.

Which survey templates are included?

Nine: NPS Survey, Overall NPS, Customer Satisfaction (CSAT), Customer Satisfaction Product & Service, Store Purchase Survey, Online Purchase Feedback, Employee Satisfaction, Event Feedback and IVR Survey. You can reword any question in a template or start from scratch.

Can a survey be translated into other languages?

Yes. The Translation tab holds the same survey in other languages, so one survey serves sites with mixed-language visitors.

Build the survey your customers will actually finish

Tell us what you need to learn and where people will answer. We'll show you the builder, the templates and PXP AI Agent with a survey set up for your locations.

Book a demo

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