Ask The "Why"

Find out the root cause

Asking the satisfaction or promoter question may not be enough to identify exactly why customer is dissatisfied.

XPressApp feedback collecting channel is an application that can be installed on a tablet and placed at physical touchpoints.

Besides asking the key question it enables to ask following “WHY” question to find out the root cause of customer (or employee) dissatisfaction with defined categories.

Customer opinion could be also registered through free text comment.

Manage Centrally and Deploy

The questions can be managed and updated centrally. Define your satisfaction or promoter question with a follow up “why” question in admin dashboard and deploy it to all your touchpoints instantly.


  • Ask the follow up “WHY” question
  • Manage and change questions centrally
  • Real-time awareness
  • Easy to set up
  • Customizable
  • Portable
  • Simple and user friendly