Ask The "Why"

Find out the root cause

It is not enough to ask the satisfaction or promoter question for identifying customer low satisfaction rate.

This feedback collecting application works on tablet that will be placed at physical touchpoints.

Besides asking the key question, ask a follow up “WHY” question. Find out the root cause of customer (or employee) dissatisfaction with predefined categories. Customer opinion could also be registered through free text comment.

Manage remotely

The questions can be updated remotely. Define your satisfaction or promoter question with a follow up “why” question in the dashboard and deploy it to all your touchpoints instantly.


  • Ask the follow up “WHY” question
  • Manage and change questions centrally
  • Real-time awareness
  • Easy to set up
  • Customizable
  • Portable
  • Simple and user friendly